The Wholesale Shop is where your wholesale customers make purchases on your store once you give them login credentials. The Wholesale Shop is enabled as soon as you install Wholesale Gorilla and it shows your wholesale pricing and features to your wholesale customers. When B2B customers log in, they will only have access to the dedicated wholesale section of your store.
| Wholesale users who log in are greeted with a customizable account page. From this page, they can navigate to various sections, including the Catalog and previous order history. For shops on the Advanced or Premium plan, customers can access the Quick Order Form , allowing users to quickly place orders. |
You can locate the Hosted Shop settings within the Online Store section of the app dashboard, via the ‘Settings Page’ option in the ‘Wholesale Store Setup’ category.
- Immediate availability
- The Wholesale Shop is available from day 1, regardless of the Wholesale Gorilla plan you choose (Essential, Advanced, or Premium).
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No theme integration required
- Since the Wholesale Shop is hosted by Wholesale Gorilla, theme integration is required to sell wholesale, meaning you don’t have to wait for our team to add any code. Additionally, when you update your store theme, the Wholesale Shop activates to ensure your wholesale orders continue to flow until your new theme is integrated (1-2 days).
- No app conflicts
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Since it is hosted by Wholesale Gorilla, the Wholesale Shop eliminates any potential conflicts with other apps.
The choice is yours!
Whether you use the Hosted Shop as your main wholesale storefront, or as a backup during theme updates (Advanced & Premium), you’ll have access to a handful of customizations to tweak the shop to your liking.
Customizing the wholesale account page
Customize what your B2B customers see when they log in to your store. You can use this message to update your customers on new products and discounts.
Customizing the catalog
The catalog page allows B2B customers to find and shop your products. Display all of your products on this page as one big collection, or curate which collections are included.
- Determine Number of Products per Page - You can now set the number of products displayed per page, ranging from 1 to 100. Please note that displaying a higher number of products per page may impact loading performance.
- Set Number of Columns for Desktop Views - Customize the number of columns displayed on the catalog page for desktop views. Keep in mind that smaller screen sizes will automatically reduce the number of columns to ensure product images remain clear and visible.
- Hide Sold-Out Products - Easily hide sold-out products from your catalog page to streamline the shopping experience for your customers.
- Choose Image Aspect Ratio - Select from four image aspect ratio options for your product images: "Adapt to Image", "Portrait", "Landscape", and "Square". This flexibility ensures your product images are displayed in the most appealing manner.
You can customize the collections that appear on the catalog on the collection page by ‘Choose Collections’ and ‘Add all collections’ options.
Once selected, drag to adjust which order they appear in for your wholesale customers by clicking on the collection's grid icon and dragging it above or below other collections.
If you ever want to remove a collection, you can use the ‘Delete’ option, or can remove all with the ‘Clear All’ button.
- Control your branding by choosing custom colors for the Wholesale Shop.
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You can add an optional message, displayed at the top of your Wholesale Shop, to align with your brand and/or to welcome your customers to shop wholesale.
To adjust the Banner message, edit the text in the ‘Custom Text’ box, and then click the ‘Save’ button.
- Edit the information that appears in the footer of all pages on your Wholesale Shop. You can also select to include Terms or Service and/or a Privacy Policy.
Customizing the wholesale cart
Once your wholesale customers have put together an order via the Catalog & Quick Order Form shopping areas, they can navigate to their cart to make any last minute tweaks and finish checking out. A cart icon will appear in the upper right of the shop, as well as at the bottom of the Quick Order Form pages.
You have access to a handful of customizations of this cart page, including customizing the order note, adjusting your customer’s taxes and allowing for international draft checkouts. All of these settings are outlined here.
Adding a wholesale login and signup form
By adding our wholesale login and signup form to your main site navigation, your customers can generate wholesale accounts to access the hosted store. You also have the option to manually create their wholesale account, or to convert an existing retail account if they are already in your system. You can read about adding the signup & login forms, as well as general wholesale account creation, through these guides.