Wholesale Gorilla’s Analytics dashboard offers a quick snapshot of sales metrics and an in-depth view of wholesale performance, providing insights into orders, customer trends, and top-performing accounts—all within an easy-to-use interface.
The Analytics dashboard in Wholesale Gorilla is designed to help you monitor your wholesale business effortlessly. It features a summary snapshot of key metrics for all subscription tiers, plus a detailed analytics page for Advanced and Premium users that delivers richer insights into orders and customer behavior.
Analytics Snapshot 
The Analytics Snapshot, accessible from the app’s home page for Advanced and Premium subscription members, delivers instant visibility into total sales, order counts, and average order value—helpful for monitoring overall performance at a glance.
- Total Sales: The cumulative sales value of all your wholesale orders.
- Order Count: The total number of wholesale orders placed.
- Average Order Value: The average value of each wholesale order.
Analytics Page
For Advanced and Premium users, the Analytics Page unlocks deeper analysis. You can customize date ranges and group data by day, week, or month, and review real-time metrics with adjustable update intervals. The Wholesale Orders Analysis section provides a dynamic table to filter and explore your order history.
- Customizable Date Ranges: By default, view daily sales over the last 30 days. Customize the date range to suit your needs.
- Adjustable Metrics Rate: Choose how often the data is updated—daily, weekly, or monthly.
Customers Snapshot
The Customers Snapshot highlights customer activity and segments, offering real-time counts of total wholesale customers, new accounts in the past 30 days, and “prospects” who haven’t ordered in over six months. Top-performing customers are also showcased - complete with tags, last order date, total orders, and cumulative spend - all linked directly to filtered views in your Shopify customer list for quick follow-up.
- Total Customers: The number of accounts associated with wholesale discounts through their tags. Clicking "view" directs you to the Shopify Customers page, filtered to show all wholesale accounts.
- New Customers: The number of new customer accounts in the last 30 days. Clicking "view" directs you to the Shopify Customers page, filtered to show all new wholesale accounts.
- Prospects: Wholesale customers who haven't placed an order in 6 months. Clicking "view" directs you to the Shopify Customers page, filtered to show all wholesale customers without orders in the past 6 months.
Need the latest data? Simply click the Refresh button on the analytics page to update your view instantly.