Personalize your wholesale interface with targeted messages and visual effects. Customize retail pricing display, account messaging, cart prompts, and more—without touching your theme code.
Wholesale Gorilla offers a suite of customizable messaging and display options across your wholesale storefront - spanning pricing visuals, login pages, cart messages, and more. These settings help you tailor the experience to both your brand and your customers’ needs.
Displaying retail prices
You can choose to show the original retail price alongside the wholesale price on collection pages, product pages, and within the quick order form.
Additional formatting options let you display the price with lower opacity or as a strikethrough.
Enable the feature under Online Store > Custom display, select your formatting preferences, and click Save to apply changes.
Once enabled, you'll be able to choose the label that appears next to the retail price, as well as whether it is lower opacity or written as a strikethrough. You can tick whichever boxes you prefer, and just click Save once finished choosing these options.
Animated Wholesale Price Transitions
To enhance the visual experience of pricing updates on your site, you can enable animate fade-ins for wholesale prices during page load. This helps maintain a smooth browsing experience, especially on pages with many apps or product listings. If adjustments seem delayed, enabling this effect hides prices until the wholesale version is ready to display.
Account Page Messaging
Add a custom welcome message at the top of the customer account page - visible only to tagged wholesale users. This is an ideal area for wholesale-specific communication. This can be added directly to the account page for Legacy account users or to our app block for Shopify Customer Accounts users, which you will need to add to the account page. Here is how - How to Add the Wholesale Gorilla Block to Shopify’s New Customer Account Page
To customize the account page message, navigate to Online Store > Account page message.
Customizing the login page
For stores still using Legacy Customer Accounts, you can customize content that appears above the login form - using Shopify’s page editor to include text, images, or links. This provides an opportunity to guide and educate customers before their login. Keep in mind this option is not available with Shopify’s newer account system. Review their guides to this process if needed.
Adding a wholesale login link to your shop's navigation
Please note: Login pages are only provided through Shopify's 'Legacy' customer accounts; if you're using their new 'Customer Account' version, this page will not be available within your theme.
You can include a direct link to the wholesale login page in your online store’s navigation menu for easy access. Navigate to Shopify’s menu settings, add a new menu item (e.g., “Wholesale Login”), and link it to the correct page.
If your store exclusively serves wholesale customers, you may even redirect the default ‘Login’ icon to point to the wholesale login page instead (supported in limited scenarios with Classic Accounts).
To add the wholesale login page to your main navigation:
- In your Shopify admin navigate to Online Store > Navigation.
- Select the menu you wish to have the link added, and click Add menu item.
- Add the name of the navigation, then select the link for Wholesale Login.
Customizing the net terms confirmation and account pending pages
You can control the confirmation message displayed to customers after they submit a Net Terms draft order. Similarly, the pending account page message - shown after a customer signs up - can be customized to reflect your brand and instructions. Both fields are located in the Online Store page; be sure to Save after editing.
Customizing the locked content page:
When wholesale customers try to access restricted pages, they’ll see a locked content page. You can personalize both the title and messaging on this page using a rich-text editor to provide context or next steps for access.
- From the Online Store page, scroll down to Locked content page.
- Customize the title and the content for customers that navigate to a locked page. The content box is a rich text editor, similar to most word documents.
- Save.
Customize cart upsell & success messages
Cart messages are powerful tools for driving larger orders. A preview shows how the message appears in real-time.
Cart upsell message
If a cart subtotal is below the minimum threshold to trigger a volume discount they will see a banner prompting them to add more to their cart to trigger the next volume discount.
The customer will also see a message above the checkout button telling them how much more they need to spend to trigger the next volume discount.
Cart success message
When a wholesale customer has triggered a volume discount they will see a message at the top of the cart page letting them know they received an additional discount. If there is another discount available that they haven’t qualified for yet, there will also be an upsell message prompting them to meet the threshold for further savings.
The customer will also see an updated subtotal with their discount applied.
Customizing cart messages
This section allows you to customize the copy in the upsell and success messages displayed on the cart page.
If you choose to enter a custom message, you can use the variable {{$}} as a placeholder for the dollar value required to unlock the next subtotal discount. The variable {{%}} indicates the additional percent off the customer will receive. The Preview section will automatically update as you type so you can see an example of what the messages might look like live.
For example if you enter, “Spend {{$}} , receive {{%}} off of your order.” It will display with the appropriate cart minimum required along with the percentage off.
Note
To reset a custom message to its original message, click the arrows on the right of the input.
Customize product page settings
When quantity discounts are active, a breakdown table appears on the product page. You can customize the table’s header text and color via hex codes within the Online Store > Manage Upsell Settings section. Once the discount thresholds are reached, customers see the discounted price and per-unit savings in the cart, clearly displayed next to the original price.
Quantity discount table and text color
You can customize the table header text and color by opening the Online Store page from the Wholesale Gorilla app admin. Select Manage upsell settings. Scroll down to Product page settings where you can change the discount message and add hex codes to customize the colors.
Cart page display
Quantity discounts are calculated on the cart page. If a quantity discount is unlocked for a product, the customer will see the new discounted product price next to the original crossed-out wholesale price. They will also see the per-unit savings they unlocked in the Additional Discounts section.
Note
Quantity discounts are only calculated on the cart page, and may not be visible in AJAX carts or cart drawers. These discounts will also not apply to manually created wholesale orders, as again, they're only calculated on the cart page in the front end of your shop.
If you discover any issues or have any questions, you can reach us at support@wholesalegorilla.net